Creating user stories based on the different user persona's we are either targeting or serving is always key when designing the flow and process you want them to experience on your site or using your app. Whether it's the dashboard of a nutrition web app, a lead generating web form or digital content consumption, there are many factors to consider; while there are always expectations to be met there should always be that push forward for innovation to be discovered.
Below are some samples of mockups and interfaces reflecting the product of those thought processes taking both the user and function / goals as the jumping off points.
